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Use It or Lose It: Turn FSA Season Into Sales
Prado Content team
November 6, 2025
As the year winds down, many food operators face a familiar challenge — the Q4 slowdown. But what if this season could be your biggest opportunity instead?
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Why It Matters
From Deadline to Demand
The “use it or lose it” deadline creates urgency and Prado turns that urgency into sales.
By connecting your menu to the fast-growing Food-as-Medicine market, you can:
✅ Combat seasonality by filling the Q4 dip with medically approved orders.
✅ Reach new, health-minded customers who seek convenience and compliance.
✅ Build trust and retention by aligning your brand with medical nutrition standards.
This isn’t just another holiday promotion, it's a strategic, sustainable way to grow your business while helping customers make healthier choices.
How It Works
Simple Setup, Lasting Impact
- Menu Review & Approval
Prado’s telemedicine partner reviews your menu to determine FSA/HSA eligibility for conditions like diabetes, cardiovascular disease, and weight management. - Product Tagging & Eligibility
Approved items are tagged as FSA/HSA-eligible in your Prado catalog for compliant checkout - Curated Medical Meal Plans
We help you bundle meals into condition-specific programs — Heart-Healthy, Diabetes-Friendly, and Weight-Management — all aligned with IRS 213(d) and medical nutrition standards. - Compliant Checkout via Prado Pay
All transactions flow through Prado Pay, ensuring HIPAA-secure and fully compliant HSA/FSA processing. - Letter of Medical Necessity (LMN)
Customers can upload their LMN from their provider or get one instantly through Prado’s telemedicine partner directly on your site. - Customers Pay with FSA/HSA Funds
Patients use their pre-tax accounts to purchase approved meal plans, turning unused funds into new revenue for your business.
Your “Use It or Lose It” Campaign Starts Here
Launch with Prado in 3 Easy Steps
- Submit your menu for HSA/FSA eligibility and review.
- Set up Prado Pay for compliant checkout.
- Launch your Q4 “Use It or Lose It” campaign with Prado.
Let’s turn unspent funds into better health and better business.
Turn FSA Season Into Your Best Quarter Yet
Make your menu FSA/HSA-eligible and start capturing the $4.5B opportunity today. Prado makes the setup simple, compliant, and growth-ready.

Prado Content team
The Prado Content Team is made up of food-for-health experts, clinicians, and nutrition specialists who create trusted, evidence-based content on Food as Medicine and preventive care.
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