Produce Prescriptions That Pay for Themselves?

Prado Content team

|

October 9, 2023

A 2023 American Heart Association study in JAHA modeled large-scale produce prescription programs, projecting improved diet quality, reduced cardiometabolic risk, and potential net health-care cost savings—insights for clinicians and payers.

Basket of fresh produce with prescription pad, representing produce prescription programs improving health and saving costs.

Quick Take for Physicians: Large-scale produce prescription programs—where clinicians prescribe fruits and vegetables subsidized or delivered to patients—can improve diet quality, reduce cardiometabolic risk, and may even lower health-care costs, according to recent modeling published in JAHA.

Study Overview

A 2023 analysis in the Journal of the American Heart Association simulated national implementation of produce prescriptions for adults at cardiometabolic risk.

It leveraged large U.S. datasets (NHANES, MEPS) and pooled intervention effect sizes to estimate impacts on diet, risk factors, events, and costs.

🔗 Primary study →

Key Findings

  • Diet quality: Higher fruit and vegetable intake and improved Healthy Eating Index (HEI) among participants.
  • Risk factors: Modeled reductions in BMI, systolic blood pressure, and HbA1c based on prior produce Rx trials.
  • Events prevented: Fewer myocardial infarctions and strokes over 10 years in the modeled scenarios.
  • Net savings: Program costs offset by reductions in downstream medical spending, yielding net savings in both base and sensitivity analyses.

Why This Matters for Clinicians

Physicians are often the first point of contact for addressing diet quality and food insecurity.
This modeling supports prescribing produce—especially when paired with dietitian support—as both clinically sound and financially sustainable at scale.

Expect rising payer interest in produce prescription benefits.

How to Implement in Practice

Clinic Playbook

  • Screen for low produce intake and food insecurity (Hunger Vital Sign).
  • Prescribe produce via local programs or digital benefits; set simple weekly goals (e.g., ≥5 cups/day).
  • Add supports like brief RD coaching, recipes, and reminders to drive adherence.
  • Track outcomes that matter to payers: blood pressure, HbA1c, weight, and unplanned utilization.

Policy & Payer Implications

  • Medicaid & Medicare Advantage: Use waivers or supplemental benefits to fund produce benefits for high-risk members.
  • Employers & Value-Based Care: Bundle produce prescriptions into primary care or cardiometabolic episodes with outcomes-based vendor contracts.
  • Evaluation: Standardize outcome measures to validate local savings and inform long-term coverage decisions.

Fast onboarding • Evidence-aligned design • Outcome tracking

FAQs

Which patients benefit most?

Adults with hypertension, diabetes, obesity, or ASCVD risk who also have low produce intake or food insecurity.

What program elements drive outcomes?

Reliable benefit delivery or produce boxes, RD touchpoints, simple goals and reminders, and culturally appropriate recipes.

What should we measure?

Produce intake (HEI), blood pressure, HbA1c for diabetics, weight/BMI, unplanned utilization, and program persistence or redemption.

Start Prescribing Produce Strategically

Prado enables clinicians to prescribe produce benefits with HSA/FSA rails and outcomes tracking—making Food-as-Medicine practical in routine care.

Prescribe Produce with Prado

Prado Content team

The Prado Content Team is made up of food-for-health experts, clinicians, and nutrition specialists who create trusted, evidence-based content on Food as Medicine and preventive care.

Related articles

Clinician reviewing nutrition therapy workflow on tablet — illustrating a 5-step clinical engagement model for food-as-medicine care

The 5-Step Clinical Engagement Model That Should Define the Future of Food-as-Medicine

Discover the 5-step clinical engagement model designed to make food-as-medicine scalable, evidence-based, and provider-led.

Read more
Stethoscope placed on a map of the United States, symbolizing nationwide healthcare and policy impact.

Across 49 States, Medically Tailored Meals Could Save Millions: State-Level Modeling

Health Affairs: MTMs could save costs in nearly every state—implications for healthcare providers, payers, and policymakers.

Read more
Infographic representing a systematic review of 14 Food-as-Medicine randomized trials.

Evidence Check: What 14 Randomized Trials Really Say About “Food as Medicine”

14 U.S. trials show Food-as-Medicine—what works, what’s promising, and prescribing guidance.

Read more
Healthcare professional discussing patient’s health information on tablet in clinic lounge.

The Future of Food as Medicine: Why Physicians Should Integrate Nutrition Into Patient Care

How physicians can lead the shift to Food as Medicine and nutrition-based healthcare.

Read more